L Alpine skiing

Ski ace Katharina Liensberger.

Painful separation for ski world champion

Katharina Liensberger is one of the figureheads in Austrian skiing. Now there is a big change for the slalom specialist.

Breakups are also part of skiing. Sometimes a teammate retires, sometimes the service man leaves, sometimes the trainer leaves. Skiing, professional sport, is big business. And yet some breakups are more painful than others. Like in the case of Austrian Katharina Liensberger.


It was not the coach, not the service man, not a teammate who said goodbye here, but their main sponsor of the last seven years. In recent years, a large beverage manufacturer has always been on the helmet of Liensberger, who was crowned world champion in the slalom and parallel event in 2021. Now the Austrian is "topless", so to speak, and is looking for a new main sponsor.



"Of course it's a shame after such a long time," said Liensberger. The drinks manufacturer has accompanied her for almost her entire sporting career. "But I am really grateful for the years of support and as a young athlete you can only wish for a partner like that," wrote the ski star on Instagram. In the coming season, Liensberger will therefore attack with a new helmet.

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