L Alpine skiing

Lucas Braathen makes headlines on and off the slopes. © Lucas Braathen

The ski model Lucas Braathen

Starting next season, Lucas Braathen wants to reclaim the ski circuit. In his absence, he has definitely made a name for himself as a model.

Most recently, his sponsor Oakley (known for stylish sunglasses) launched a large-scale campaign with the 24-year-old. Now his face adorns the most prominent places in London.

Braathen's presence on the ski slopes is highly anticipated, as he will make his comeback next winter, this time under the Brazilian flag. But his appeal extends far beyond sport: in February he walked his second fashion show for Swedish fashion label J.Lindeberg. Recently, Braathen made waves with the futuristic Oakley campaign.

His face on all telephone booths

The 24-year-old proudly presents the posters on his Instagram profile. He flew to London especially because the glasses on his nose shine at every London-typical red telephone booth.

Lucas Braathen's face on London telephone boxes.

Attentive observers noticed his interest in fashion and talent in front of the camera early on. Years before his catwalk debut, his stylish outfits and elaborate poses were already eye-catching. In Kitzbühel, he presented himself in western style with a cowboy hat, cowboy boots and a thick belt buckle.

Braathen himself is looking forward to his return to the World Cup. With his charismatic presence and his commitment to various areas of interest, he remains a key figure in international skiing. His influence extends beyond the boundaries of the sport and shapes a new generation of athletes who celebrate their passion and style in equal measure.

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