Is Lucas Braathen bringing skiing to Brazil?

"We expect there to be more. We are also starting the live broadcasts now," said Gustavo Haidar, the sports manager of the Brazilian winter sports association CBDN. The giant slalom in Sölden can be seen live on the YouTube channel of the National Olympic Committee "Time Brasil" (Team Brazil).

The first race of the season in Brazil will not be available on television. "Not at the moment," said Haidar. "But we hope later. One of our goals is to bring the World Cup races to television." Thanks to Braathen, Brazilian media are reporting a little more about the exotic sport, but the 24-year-old is still largely unknown to the sports-interested public.

Football is the clear number 1 Football in particular dominates the coverage, and of the winter sports, snowboarding is the most common, explained Haidar. Braathen could, however, succeed in winning the first Brazilian medal in the history of the Winter Olympics. "We will not push for a medal, but it could be the consequence. We expect that he will have the freedom he needs to be happy," said the CBDN official. “One of our goals is to bring the World Cup races to television.” Gustavo Haidar, the sports manager of the Brazilian Winter Sports Federation The "Confederação Brasileira de Desportos na Neve" generally stays in the background when it comes to the project. "They plan the season, we just accompany them," said Haidar, referring to the "Team Pinheiro," in which Braathen's father Björn is the manager. Financially, it is only "a small part that we contribute," explained Haidar. "We are not big, we don't have a lot of money. But we get support from the FIS."

The first Braathen fans are already there two hours before the start of the race on Sunday in Sölden.

He does not yet know how often Haidar will be on tour with the World Cup in the future because of Braathen. "The association takes care of all Olympic sports. I am the sports manager," he said. "Perhaps the president (Anders Pettersson; note) will also drop by at other events."

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Is Lucas Braathen bringing skiing to Brazil?

Before Lucas Braathen's first World Cup start as a Brazilian, there is no sign of skiing euphoria in the South American country.

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