Reusch and the Swiss Ski Federation extend their cooperation.

Swiss Ski Association extends contract with South Tyrolean supplier

Swiss-Ski athletes in the sports of alpine skiing, Nordic combined, ski jumping, ski cross, aerials and moguls can continue to count on Reusch as a proven glove supplier in the coming years.

21 January 2025

From: pm

The sporting goods manufacturer from Bolzano and the Swiss Ski Pool agreed on an early extension of their successful collaboration for several years. In addition to the gloves, Reusch ensures that the athletes and support staff of Swiss-Ski's alpine teams always wear functional headgear that matches their own profile and style with the right hats, caps and beanies.

In addition to the areas of alpine skiing, Nordic combined, ski jumping, ski cross, aerials and moguls, Reusch will also cover the areas of alpine snowboarding and snowboard cross as a glove supplier at Swiss-Ski as part of the new agreement from 2026. The various Swiss-Ski teams are looking forward to the proven or new collaboration with the brand, which is as familiar as it is technically high-quality.

For four decades

The collaboration between Swiss-Ski and Reusch began in 1986 and has therefore lasted almost four decades. WS4 Sports AG, based in Mosnang SG, handles distribution for the premium brand from South Tyrol in Switzerland. "Such a long partnership is no longer a given these days," says Silvan Nideröst, Managing Director of the Swiss Ski Pool and Head of Equipment at Swiss-Ski. "The focus is always on the needs of the athletes - and their satisfaction in terms of quality, functionality and selection is very high. That's why it was also our goal to be able to extend the partnership with Reusch early and for the long term."

"In order to enter into such a long-term contract, a strong partnership of trust is essential in addition to the technological component and high-quality material," says Diego Züger, co-CEO of Swiss-Ski. "Reusch has impressed us for decades with its innovative strength in the further development of its gloves."

Erich Weitzmann, CEO of Reusch International, says: "The extension of our almost 40-year partnership with Swiss-Ski is a great appreciation and strong incentive for us. We are proud to grow together with Swiss-Ski and its athletes. This long-term cooperation confirms our constant efforts to keep getting better. We will do everything we can to earn the trust that is placed in us again and again."