Surprising split: Ski star seeks new impetus

Alice Robinson finished last season in a strong fifth place in the overall World Cup standings. Nevertheless, the 24-year-old has now made an unexpected, drastic decision.

01 May 2026

From: sn

To be successful in the ski circuit, perfect equipment tuning is absolutely essential. Skis, ski boots, binding plates – everything must be precisely and individually fitted. Therefore, switching manufacturers involves a lengthy adjustment period.

When the equipment is right – as with Mikaela Shiffrin (Atomic) or Marco Odermatt (Stöckli) – top athletes usually rely on it for life. It is all the more surprising, then, that Alice Robinson, one of the most successful athletes of our time, has now decided to switch.

Alice Robinson is reorienting herself. © AFP / STEFANO RELLANDINI

As the New Zealander announced on social media on Thursday, she is leaving Salomon. "The last four years have meant so much to me," Robinson wrote. "I am incredibly grateful to all the people I have met and worked with during this important chapter of my career. We have shared some amazing achievements and experiences that I will cherish forever." Salomon will always hold a special place in her heart.

Where are we going?

Finally, she also addressed some heartfelt words to her service technician, Michael Haas. "Words cannot describe how grateful I am. It's rare to meet someone you get along with so effortlessly. Your work ethic, your kindness, and your personality have made our collaboration truly special. Thank you for always being there and giving 110 percent every single day. You're the best."

It's unclear which ski company Robinson will join. "Something new is coming, stay tuned," she concluded her post.

Keywords Winter sports Alpine skiing Alice Robinson