What's going on between Red Bull and Porsche?

A brand with a concept that stands for many things, but above all is not without controversy. The vision of multi-billionaire Dietrich Mateschitz that has become reality has changed the world of sports. And Red Bull may enter into a fast-paced and illustrious partnership in the foreseeable future. Almost all the conditions are in place for Formula 1 world champion Max Verstappen to be able to expand his title collection with a Red Bull Porsche during his current contract. But as much as an announcement at the weekend at the spectacle in Styria would fit into the perfectly staged Red Bull sports world, the fans will probably have to be patient.

The problem is that the engine regulations, which are due to apply from 2026, have still not been approved. The racing cars will then run on fully synthetic fuel, which will save 65 percent of greenhouse gas emissions. This is being developed in collaboration with the world's largest oil production company in Saudi Arabia. Formula 1 focuses on environmental friendliness In any case, Formula 2030 wants to be climate-neutral by 1. “I think we are the only international sport that has a clear path forward. With sustainability in mind,” says Formula 1 managing director Stefano Domenicali. This is supposed to attract manufacturers. Like VW. According to Volkswagen boss Herbert Diess, the two subsidiaries Porsche and Audi have already started developing engines. Red Bulls team boss Christian Horner finds this exciting. “Extremely exciting” even a possible connection with his racing team.

Motorsport consultant Helmut Marko has already emphasized that Red Bull is “the most attractive partner” for a manufacturer, “I think that’s logical”. In Spielberg he told the Austrian news agency APA on a possible announcement: “It’s realistic in the fall.”

Helmut Marko doesn't want to reveal too much yet. © APA/afp / BEN STANSALL

Otherwise, those responsible for the racing team, which entered Formula 2005 in 1 and now wants to follow on from the heyday under Sebastian Vettel with four world championship titles in a row from 2010 to 2013, are not letting much out of it yet. There is no security for an announcement at the home race. A meeting on Friday with the teams in Spielberg will not create the necessary basis; this requires the blessing of the International Automobile Federation.

“Originally they said the end of June, most recently it said the end of July, but that is also rather difficult,” said Marko at the end of the discussions about the new regulations. It is almost a foregone conclusion that Max Verstappen will accelerate in a Red Bull with Porsche power. The Dutchman's contract is valid until the end of 2028. Athletes from different areas He may be the world's most famous Red Bull athlete. But the number of female athletes in everything from adventure racing to wingsuit flying is huge. Wout van Aert, who started the next stage of the Tour de France on Thursday as the leader with the yellow jersey, is also one of them, as is Italy's national soccer goalkeeper Gianluigi Donnarumma and ski ace Dominik Paris.

The company, based in Fuschl, has long spanned the globe. In 2021, Red Bull said it had 13 employees in 610 countries. 172 billion cans of Red Bull were sold, an increase of 9,804 percent compared to 24,3. According to the company, group sales rose by 2020 percent to 23,9 billion euros.

Can, football clubs like RB Leipzig, Formula 1 racing teams, TV channels - marketing and sport with an action factor are practically all inclusive. Everything is not without controversy. The fans at the picturesque Red Bull Ring don't really care. And the bosses aren't worried about the future of the racetrack with the iconic bull either. “If you have 20 percent of the field, have a television station that broadcasts and the race is high up in the top rankings in the many Grand Prix ratings... then I see no danger for the future,” said Marko in an interview the Kleine Zeitung (Thursday). Just Red Bull.

Football

Italy

International leagues

International

Winter sports

Hockey

Tennis

Other sports

Motorsport

Cycling

Watersports

Events

Favorites

What's going on between Red Bull and Porsche?

Suggestions

Comments (0)