TV revenue, heat, stars: This is what the 2021 Olympics will bring

The Olympic Games, which were postponed to next year due to the corona pandemic, will be held from July 23rd to August 8th, 2021 - almost exactly one year to the day after the original date. “Humanity is currently in a dark tunnel. These Tokyo Olympics can be a light at the end of this tunnel,” said Thomas Bach, head of the International Olympic Committee.

IOC President Thomas Bach. © APA/afp / FABRICE COFFRINI

ONE YEAR LATER – OLD DATE, GOOD DATE? “A great opportunity was missed,” says Friedhelm Julius Beucher, President of the German Sports Association for the Disabled, to the TV channel Sky Sport News. He alludes to the high humidity in Japan's capital, which is particularly difficult for endurance athletes - which is why the marathon races take place in Sapporo. “With all respect, with all the joy that it has finally been postponed, I see that this aspect has simply been left behind,” said the official. Beucher speculates that the television rights would not have been worth as much at a better time for the athletes. “They wouldn’t have been able to achieve these prices in the fall, when that would have been the case.”

Marisol Casado, the president of the World Triathlon Federation, also “would have preferred” the games be postponed to an earlier date to avoid the heat. “But we agreed that this data is the best solution for all sports, athletes and international sports federations. We therefore wholeheartedly support the decision.”

THE TELEVISION: “We are pleased that the IOC and Tokyo 2020 quickly rescheduled the Olympic Games. This gives everyone involved security – especially the athletes, fans and partners. We are looking forward to a great summer of sports in 2021,” said the American media group Discovery with its subsidiary Eurosport as TV rights holder. As planned for this year, parts of the rights will also be transferred to Rai, ZDF, ARD, ORF and other large European television companies in 2021. “The calendar is not oriented towards the athlete, but rather towards the business” Francesco Ricci Bitti, President of Summer Olympic Sports THE BILL: The AP news agency calculated that the IOC receives 73 percent of its $5,7 billion in revenue over a four-year Olympic cycle from the sale of TV broadcast rights. About half of this TV revenue comes from the American broadcaster NBC. “American television has agreed,” said Francesco Ricci Bitti, the president of the 33 summer Olympic sports. “The professional calendar is no longer athlete-oriented, it is business-oriented.”

EFFECTS: The World Athletics Championships planned for August 2021 in Eugene, USA, have been postponed to 2022. “Everyone needs to be flexible and willing to compromise, and to this end we are now working with the organizers of the World Athletics Championships in Oregon on new dates in 2022,” said the World Athletics Federation.

The World Swimming Championships planned for July 16 to August 1, 2021 in Fukuoka, Japan, must also be postponed. The World Swimming Federation FINA announced consultations. “FINA will also consult with stakeholders such as athletes, coaches, national associations, television partners and sponsors to determine the best possible solution,” a FINA statement said.

STARS CAN COME: “If the date had been different, many sports – especially professional sports – would not have had availability,” said Ricci Bitti. The basketball stars of the NBA, Major League Baseball, the golfers and the tennis players - they would all have had problems at another date.

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TV revenue, heat, stars: This is what the 2021 Olympics will bring

Now you can plan: just six days after the cancellation of the Olympics this summer, the new Tokyo date was here. The Summer Games from July 23rd to August 8th, 2021 and the following Paralympics are set to become a celebration in Japan's capital. We dare to look ahead.

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