Advertising face Wierer: In line with Ronaldo & Co.

Dorothea Wierer has long since become a brand. Almost 800.000 fans follow her on social media, TV shows and journalists are all over her and companies like Red Bull and Adidas are lining up to advertise with her. Dorothea Wierer has had an impressive journey - especially away from the cross-country ski trail and rifle.

This has not gone unnoticed by the Nielsen Company, which is considered the global leader in market research: The London-based company with annual sales of $6,5 billion recently compiled a list of the 50 most marketable athletes in the world . Dorothea Wierer is also reflected in this. More marketable than Mikaela Shiffrin Nielsen has followed over 12 athletes from 6000 sports on social media in the last 21 months and examined the profiles for the key metrics of reach, performance, influence and profit. Several questions were examined, such as: How much importance does the athlete place on the content of his profile? Or how much has the fan base grown in the last few months? In other words: How much influencer are there in the athletes?

Wierer provides many insights into her life on social media.

According to Nielsen, Dorothea Wierer has done more than just a decent job in the last 12 months. In the top 50 ranking of the most marketable athletes, she is in 47th place, ahead of ski star Mikaela Shiffrin, who is in 49th place.

The dimensions in which the Doro made of grass plays becomes clear when looking at the remaining rankings: Lionel Messi is in first place, followed by Cristiano Ronaldo (both football) and basketball superstar LeBron James. Other sports idols such as Neymar (football, 1th place), Simone Biles (artistic gymnastics, 7), Lewis Hamilton (Formula 14, 1), Rafael Nadal (tennis, 21) and Charles Leclerc (Formula 28, 1) can also be found in reflected in this ranking.

Curious: Wierer is the only athlete from Italy who made it into the top 50. By then it becomes clear: the South Tyrolean has long been a true superstar beyond the national and sporting borders.

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Advertising face Wierer: In line with Ronaldo & Co.

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