Money dispute: The Wengen classic is threatened with extinction

In Wengen there is a legal dispute between the organizing committee of the Lauberhorn races, which offer combination on Friday, downhill on Saturday and slalom on Sunday, and the Swiss Ski Association Swiss Ski, as Swiss media report. Wengen wants more money from the central marketing pot (TV and marketing rights); Swiss Ski has been in control of the marketing of advertising packages for World Cup events in Switzerland for a few years.

“Our demands are by no means disproportionate. We are certainly not rip-offs and do not want to take resources away from sport or athletes. Rather, we need these additional marketing funds precisely to ensure the continued existence of our races,” says OK President Urs Näpflin in the news agency sDA cited.

Despite record attendance, a deficit Last year, despite a record attendance of 67.600 fans, a deficit of a rumored 250.000 to 270.000 Swiss francs (231.000/250.000 euros) remained. Around a quarter of the budget of around 8,7 million francs (8,04 million euros) is covered by funds from Swiss Ski, it was said. But people want more money at the Lauberhorn – without giving up their identity.

A bone of contention is therefore likely to be loud VIEW the marketing of the Hundschopf – the most spectacular part of the race. “On the one hand, the people of Wengen are demanding more Swiss Ski money, but on the other hand, they are not allowing the Hundschopf to be used as valuable advertising space, like the Hausbergkante in Kitzbühel. “This calculation cannot work,” a former Swiss Ski employee is quoted as saying. Loud Neue Zürcher Zeitung Wengen has been resisting an advertising arch at the key point for years, citing history and tradition. Zermatt as a means of pressure? During the NZZ From Sunday there is speculation that the Lauberhorn races could market themselves like the Hahnenkamm races in the future. But insiders would doubt that Wengen would earn more with it. “The biggest level of escalation would be that Swiss Ski would take away the races from the people of Wengen,” writes the newspaper. Because Swiss Ski has an alternative - and probably also leverage - up its sleeve, as Zermatt wants to apply for a World Cup downhill run.

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Money dispute: The Wengen classic is threatened with extinction

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