Spectacular: Marcel Hirscher founds his own ski brand

All his passion and know-how as a skier goes into this product, which covers all categories of alpine skiing: from FIS skis to piste skis to touring, powder and children's skis. “This ski will win World Cup races,” predicted the eight-time overall World Cup winner.

“This winter we are starting with an initial edition of 1.500 pairs of skis,” explained Hirscher. The “handemade” ski is made in Mittersill in Pinzgau. “We share the company location with Augment Ski,” said “Van Deer” managing director Dominic Tritscher, also friend and manager of Hirscher, to the APA. The high-priced product is available in ten to 15 models, costs between 700 euros and 1.000 euros and is available exclusively in selected Bründl Sports shops in Austria. The whole family is involved The brand name “Van Deer” refers to the family name of the former ski star. “Van” translated from Dutch means “of” and “deer” translated from English means “stag”. Marcel Hirscher's mother is a native of the Netherlands. “We work in a family environment,” said the 32-year-old former ski star. “We are a small crew,” mostly “young boys,” and the Hirscher DNA “is definitely in there.” His father Ferdinand is the “supervisor”, and Marcel Hirscher’s brother Leon, who learned to build skis, is also on the team. Sebastian Höllwarth is responsible for the logo and gave the ski its design - subtle and reduced, dignified in colors such as black, white and kaki green.

The decision to start the project was made in June of this year, said Tritscher. Marcel Hirscher himself worked on it for a long time and brought in his many years of experience, obsession and professionalism to pass on his feeling when skiing, his enthusiasm and the best set-up to the customer. That's why the product is sold under the motto “When perfection becomes obsessed. “Magical Things arise”. “I had two years to think about where I was going.” Marcel Hirscher “I had two years to think about where the journey was going,” said Hirscher, also a seven-time world champion and double Olympic champion, about his thoughts about his professional future after the end of his 15-year career as a ski racer. “I'm a skier. That's who I've always been and will always be." He now puts this joy in skiing, this expertise that he has acquired into this quality product. The ski is suitable “for anyone who can make a turn”, for slightly advanced skiers, as he then specified. The children's ski is made of the same materials as the adult ski. It is possible that “Van Deer” would later also produce ski boots, said Tritscher. Hirscher wants to win World Cup races So that the ski can also win World Cup races, Hirscher is looking for young, national and international talents who could be considered for performing. “These skis will win World Cup races,” promised the eight-time overall World Cup winner. “If possible, the ski should be present in the World Cup next year.” Marcel Hirscher If possible, the ski should be present in the World Cup as early as next year. “If I can’t find a driver, I’ll drive myself,” he joked, then immediately waved him off. “No, I don’t like it anymore.” He’s now interested in ski testing and “taking it to the extreme.” He doesn't miss all the trappings of the Ski World Cup. “My life is so comfortable now since I got out of the madness.”

With his leg, which he broke in July at the Romaniacs motorcycle rally in Romania - he also tore his syndesmotic ligament - he is doing very well, emphasized Hirscher. He was very satisfied with the healing process and will be skiing again this winter. He made a short statement about his private situation - Hirscher and his wife Laura separated this year. “Unfortunately, everything doesn’t always work out the way you planned.” He thanked his wife for the “wonderful” 13 years together and, with their two children, she had given him “the greatest thing you can have in life.”

The Bründl flagship store will reopen almost 1,5 years after the groundbreaking ceremony on October 1st and now has a sales area of 2.500 square meters with a total area of 5.600 square meters. At the press conference, owner and managing director Christoph Bründl listed highlights such as a glass ski service workshop, a glass skywalk at a height of 20 meters, the “Weitblick” restaurant and also a bouldering wall and a giant slide for children. The investments amounted to 16 million euros. The focus is on sustainability, said Bründl, and the house is ÖGNI-certified.

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Spectacular: Marcel Hirscher founds his own ski brand

Former ÖSV ski racer Marcel Hirscher presented his own ski brand “Van Deer” on Wednesday in Kaprun (southwest of Salzburg). He spat loudly.

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