These are the most valuable football brands

The ranking is still led by Spanish record champions Real Madrid. With an enterprise value of 2,878 billion euros, Bayern are the fourth best Bundesliga club behind Real (3,478 billion euros), Manchester United (3,342) and FC Barcelona (3,193). Juventus (1,735) is ranked 11th as the best Italian team. However, the consequences of the corona pandemic have not yet been taken into account in the report. “The immediate effects cannot yet be quantified,” explained Andrea Sartori, Global Head of Sport at KPMG. For the benchmark report, more than 200 first division teams from Europe and South America were examined and ranked based on their enterprise value. Profitability, popularity, sporting potential, TV rights and ownership rights to the stadium are the criteria for the classification, which has taken place for the fifth time. 32 of the 200 clubs come from Europe. In addition to the three Bundesliga clubs, nine Premier League clubs, seven Spanish first division clubs and six Italian clubs are among the top 32. Pos About us Value in billions of euros 1. Real Madrid 3,478 2. Manchester United 3,342 3. FC Barcelona 3,193 4. FC Bayern 2,878 5. Liverpool FC 2,658 6. Manchester City 2,606 7. FC Chelsea 2,216 8. Tottenham Hotspur 2,067 9. Paris Saint-Germain 1,911 10. Arsenal FC 1,852 11. Juventus 1,735 12. Borussia Dortmund 1,281 13. Atletico Madrid 1,197 14. Roma 0,983 15. FC Schalke 04 0,814

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These are the most valuable football brands

The financial experts from the “KPMG Football Benchmark” published the ranking of the most valuable football brands on Thursday.

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