From left: Laura Hitthaler (Director of Marketing 3 Zinnen AG), Franz Senfter (President 3 Zinnen AG), Sandro Barbierato (President HC 3 Zinnen Dolomites), Mark Winkler (Managing Director 3 Zinnen AG)

Toblach’s ice hockey stars play under a new name

3 Zinnen AG and the 3 Zinnen Dolomites holiday region will be the main sponsors of the HC Toblach hockey club from the 2024/25 season. This will also have an impact on the club's name.

September 12, 2024

From: pm

The 3 Zinnen Dolomites holiday region and 3 Zinnen AG have announced their partnership with HC Toblach. From the 2024/25 season, they will support the traditional club - one of the oldest in Italy - as main sponsor and contribute to a significant innovation: the club will in future operate under the name HC 3 Zinnen Dolomites. This renaming symbolizes the even closer connection between sport and tourism in the region.

Sandro Barbierato, President of HC 3 Zinnen Dolomites, is pleased about the club's new name and the future collaboration: "With the 3 Zinnen Dolomites holiday region and 3 Zinnen AG at our side, we have gained strong partners who not only support us financially, but also help us to spread the attractiveness and positive image of our region beyond sport. Together we can achieve a lot, both on the ice and in the development of regional identity."

The “3 Zinnen Dolomites” brand will be visibly present at the games of the HC 3 Zinnen Dolomites, which now has the same name – on the jerseys, in the arena and at other events.

The new logo of the Toblach ice hockey club:

The new logo.